Prestige: Strategic Brand Excellence

Prestige Group, established in 1986 by Razack Sattar, is a leading Indian real estate developer headquartered in Bangalore. The company has developed residential and commercial properties across major Indian cities, including Bangalore, Chennai, Hyderabad, Kochi, and Mumbai. 

Prestige Group, established in 1986 by Razack Sattar, is a leading Indian real estate developer headquartered in Bangalore. The company has developed residential and commercial properties across major Indian cities, including Bangalore, Chennai, Hyderabad, Kochi, and Mumbai. 

Project Name:

Prestige: Strategic Brand Excellence

Description

Prestige Group, established in 1986 by Razack Sattar, is a leading Indian real estate developer headquartered in Bangalore. The company has developed residential and commercial properties across major Indian cities, including Bangalore, Chennai, Hyderabad, Kochi, and Mumbai.

Industry:

Real Estate

Release Date:

May 6th, 2021

THE GOAL

Prestige Group sought to establish a strong foothold in Chennai, Bangalore, and Hyderabad for their new residential projects. Their primary objective was to generate quality leads and secure bookings while enhancing brand visibility through tailored digital campaigns. The focus was on driving interest among potential buyers with targeted ads across multiple platforms to achieve measurable engagement and conversions. 

Prestige Group sought to establish a strong foothold in Chennai, Bangalore, and Hyderabad for their new residential projects. Their primary objective was to generate quality leads and secure bookings while enhancing brand visibility through tailored digital campaigns. The focus was on driving interest among potential buyers with targeted ads across multiple platforms to achieve measurable engagement and conversions. 

THE CHALLENGE

The main challenges were penetrating highly competitive real estate markets and reaching location-specific audiences effectively. Additionally, creating engaging, cost-effective ads while optimizing campaigns to maintain a low cost per lead (CPL) and cost per acquisition (CPA) required strategic planning. Prestige Group needed impactful ads that resonated with the target audience to stand out amid numerous property advertisements. 

The main challenges were penetrating highly competitive real estate markets and reaching location-specific audiences effectively. Additionally, creating engaging, cost-effective ads while optimizing campaigns to maintain a low cost per lead (CPL) and cost per acquisition (CPA) required strategic planning. Prestige Group needed impactful ads that resonated with the target audience to stand out amid numerous property advertisements. 

THE RESULTS

Phenomenal Outcomes 

Phenomenal Outcomes 

The campaigns generated 28.2M impressions and reached 7.5M potential customers, resulting in a significant 47% brand recall lift. With optimized ad placements and A/B testing, the team achieved 77,546 clicks at a cost-effective Rs38 CPC and Rs342 CPA. Brand searches doubled, reflecting a successful increase in visibility, and engagement soared through innovative pre-roll and in-stream video ads.

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