Prestige: Strategic Brand Excellence

Project Name:
Prestige: Strategic Brand Excellence
Description
Prestige Group, established in 1986 by Razack Sattar, is a leading Indian real estate developer headquartered in Bangalore. The company has developed residential and commercial properties across major Indian cities, including Bangalore, Chennai, Hyderabad, Kochi, and Mumbai.
Industry:
Real Estate
Release Date:
May 6th, 2021
THE GOAL
THE CHALLENGE

THE RESULTS
The campaigns generated 28.2M impressions and reached 7.5M potential customers, resulting in a significant 47% brand recall lift. With optimized ad placements and A/B testing, the team achieved 77,546 clicks at a cost-effective Rs38 CPC and Rs342 CPA. Brand searches doubled, reflecting a successful increase in visibility, and engagement soared through innovative pre-roll and in-stream video ads.
